Franchises & Licences in the Training & Coaching Industry

Franchise opportunities

Are you looking for an easy and effective way to jump start your own training or coaching business?

This is not a foolproof solution but if you do a diligent market research prior to taking the plunge chances are, your success rate is likely to be higher than if you start your business from scratch.

I’m talking about franchise...

• self-employment in a nurtured environment
• working for yourself, without being by yourself.

Why people buy a franchise

1. Turnkey business in a box: You don’t need to re-invent the wheel. You buy a proven standardised business model with well-documented business procedures.
   
   
2. Brand recognition: You don’t need many years and mega dollars to build your brand. From Day One, clients will associate you with the reputable established brand you’re representing.
   
   
3. Support: You’re not alone. You’ll receive training and guidance from the Franchisor. You'll also benefit from a strong supportive network of other like-minded Franchisees.
   
   
4. Product Development: You won't have sleepless nights creating new products. Focus on delivering your service and making money. Let the Franchisor take care of product development and system upgrades.
   
   
5. Advertising and promotion: Most small business owners can’t afford much advertising. But from the Franchisees’ pool of funds, the Franchisor can organise cost-effective marketing promotions. 
   
   
6. Economies of scale: You can benefit from the buying power of your franchising network and SAVE!
   
   
7. Business experience: Worse case scenario, you will gain valuable hands-on business skills transferable to any future business venture.

Would you like to offer new complementary services to your existing clients without spending time on product development?

Unlike a franchise, a licence doesn’t imply a close relationship with the parent company. So, you can continue to run your existing business without any change to your branding or way of operating your business.

Wouldn't you like ready-made training or coaching material that creates a new income stream?

Let's face it ...

• Being accountable to a Franchisor or Licensor could be a blessing in disguise if you tend to procrastinate.
• Paying increasing royalties is an indication that you're making more money yourself.
• Buying a franchise or licence for accreditated material means that you leave someone else go through the lengthy accreditation process.

WHY NOT BECOMING A FRANCHISOR OR LICENSOR?

Have you thought of franchising your business model or licensing your material to generate passive income?

Some companies are cutting their training budget. In their attempt to stretch their left-over budget, they are doing their own in-house training rather than sending staff to outside training.

So, why don't you take this opportunity to make your training or coaching programs available to them and collect royalties?

Delivering training and coaching all across Australia can mean living in a suitcase and time away from your loved ones.

Why not franchising or licensing your material? Can you imagine having qualified Training Providers delivering your material around Australia while you’re paid to stay home relaxing with your family?

Advantages of franchising & licensing

• Generates a new income stream through royalties.
  
  
• Enables you to work at a strategic level. Rather than being drawn into the day-to-day business operation, you can look at new opportunities to grow your business.
  
  
• Cuts down the day-to-day operational expenses. The delivery of training and coaching becomes the responsibility of the Franchisee/Licensee e.g. staff time, travel expenses, rent, etc.
  
  
• Provides efficiencies and economies of scale. You can benefit from cost effective advertising and marketing activities paid collectively by your Franchisees/Licensees.
  
  
• Minimises the need for high risk capital. The business expansion is funded by the capital generated by franchises/licences.
  
  
• Increases your business resale value. Your business will be more appealing to potential buyers for two reasons:

1- Your business stands alone without your direct involvement (which can be considered as a liability).
2- The passive income adds to the commercial value of your business.

• Creates momentum for a rapid market penetration. You can expand rapidly because your network is serviced by many Franchisees/Licensees who have vested interest in the success of your business.

If you're a Platinum Member of the Australian Training Guide, you can advertise your franchises and licences for free. Franchises and licences eligible for this section are those having a training or coaching component. For more information, contact us.

Disclaimer: This information contains ideas from its author and is only intended to provide food for thought. Seek legal advice if you want to enter any franchising or licensing agreement.