200 Marketing Ideas for Your Website (RRP $29.95 in bookstores)

This book contains 216 information-packed pages of practical website strategies.

With simple instructions, 262 real-life examples and even screenshots to demonstrate how marketers have applied those ideas, anyone can improve their site’s content – in a way that will generate increased traffic and sales.

"Busy communicators owe Henriette Martel-Lawson for saving us countless hours by pointing directly to leading-edge sites that work from a marketing perspective."
Marketing Update-News from the Australian Marketing Institute

"I did not have to read it all before I found lots of helpful tips for my websites."
Dr Peter Dingle, Author & International Professional Speaker

Both Microsoft and Adobe bought several copies of this book. Wouldn't you like to get hold of what Internet Giants read?

24 Powerful Offers to Double the Value of Your Training (Special Report valued at $29)

Everyday it seems like there’s someone new offering training. What are your chances to remain competitive? If you don’t want to cut your profit margin, consider boosting your offer. It will add value to your service, reduce the perceived risks in enrolling with you and set you apart from competitors.

What's more, you’ll attract a better class of clients, people who buy on value rather than price alone and who will not defect for a better deal because... your offer is unique. It’s a far better alternative to discounting because you don't want to cut your profit margin. With your offer, clients will feel that the value of your training greatly exceeds the cost. The proverbial 'win-win' situation.

The offers in this report are specifically designed for the training industry. Pick and choose the most appropriate ones for your particular service.

24 Strong Guarantees to Melt Down Any Resistance (Special Report valued at $29)

Offering a guarantee frightens most Speakers, Trainers and Coaches. It's easy said ‘we deliver results’ but when faced with backing up your claim, you might feel exposed. “What if people invoke the guarantee?” “I don’t want to work for nothing.”

This is not an emotional issue, this is a business decision. Used correctly, a guarantee can increase profits that will outweigh payouts, if any.

The greatest obstacle you’ll face when selling your training is the client’s fear of cognitive dissonance (buyer’s remorse). "What if I make the wrong choice?" "What if I waste my money?" "I might regret this tomorrow."

A guarantee overcomes your client’s concerns about getting the highest value for money and melt resistance toward buying your service. This powerful marketing tactic will give you a higher conversion rate of people ‘sitting on the fence’ to paying clients. And, it's a cheaper alternative to advertising.

The guarantees in the report are all suitable for the training industry. You can choose one or group several guarantees to form a ‘3-Point Guarantee’.

Australian Training Guide Revolutionary Mouse Pad (Exclusive Item)

Designed for performance: The patented design of the top surface has millions of Optical Anchor Points (OAPs) to ensure extremely accurate movements of the pointer on your computer screen. And for this reason you should always use your mouse pad instead of your desk top which has only a few thousand OAPs.

Environmentally-friendly: The backing made with water based adhesives and no plasticizers or solvents makes it very environmentally friendly. Also, because your mouse pad is made of 90% recyclable material, it leaves a up to 10 times smaller environmental footprint than neoprene (used in rubber mouse pad).

3-month Free Trial Membership to promote your business on the Australian Training Guide (valued at $87)