Articles
Getting Past The Price
Sales & Marketing
Why do clients ask "How much will it cost?" before they really know what you can do? How do you get around the price without seeming like you're avoiding an answer? Go on the offensive...
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How to Set Your Fees
Sales & Marketing
When you think about setting your fees, there are two main aspects to consider. One aspect is ‘how’ to charge and the other one is ‘how much’ to charge. Let's look at them...
Value-pricing strategy: “We’re not the cheapest but…”
Sales & Marketing
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you when you offer a similar product to your opposition but with a higher price tag. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended. It attracts bargain hunters ready to defect to competitors for a better deal.
Have you tried value-pricing strategies?